AI VISIBILITY BASELINE & ACTION BRIEF
Where you stand in AI answers today
Prepared for: Example IT Co., a 40-person managed IT services firm serving one metro area (fictional)
- Website reviewed
- Homepage and 4 service pages
- AI answers sampled
- 10 agreed questions, asked twice each: 20 answers
- Answer surface
- One AI assistant named in scope, consumer interface, US English
- Alternatives compared
- 2, named by you
6 of 20answers mentioned you
2 of 20answers cited your website
11 of 20answers mentioned Alternative A
3readiness issues worth fixing, across 5 pages
Three actions
- Say who you serve, on your services page.
- Back your cloud-migration claim with a real example.
- Correct the outdated directory listing.
First baseline: no trend is shown. A trend needs a second collection using the same questions and method.
AI OBSERVATIONS · FICTIONAL EXAMPLE · 2–3 SEP 2026 (ILLUSTRATIVE)
What the AI assistant said
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Counts summarize 20 fictional answers. Only two illustrative excerpts are shown below; the full answer set is not included. These counts are not measured client results or a share of the market.
Who can handle IT support for our 40-person business?
“For a business of around 40 people, providers such as Alternative A and Alternative B offer managed support with on-site visits.”
You were not mentioned. Sources cited: Alternative A’s services page and a regional business directory.
What does Example IT Co. offer?
“Example IT Co. provides on-site hardware repair and printer servicing.”
This matches an older directory listing, not your current managed-services offer.
These excerpts demonstrate the format, not a verifiable collection. An actual finding needs the retained question, answer, source and collection context; those receipts are not provided in this fictional sample.
WEBSITE READINESS · SHOWN SEPARATELY FROM AI OBSERVATIONS
What on your pages helps or blocks
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Checked and fine
- Key pages load as readable text.
- MEASURED (TOOL)
- No AI retrieval crawler is blocked in robots.txt.
- MEASURED (TOOL)
Not measured
- Whether AI crawlers actually visit your site. Unlock: server log access.
- NOT MEASURED
NEXT ACTIONS · IN ORDER
Three things worth doing first
1Say who you serve.
- What
- Open your services page with the business size and area you serve, in one plain sentence.
- Why first
- Discovery questions named a business size, and the answers named providers whose pages state one.
2Back your claim with an example.
- What
- Link the cloud-migration claim on your homepage to one short, real project example.
- Why first
- The claim appears with nothing an assistant could cite to support it.
3Correct the directory listing.
- What
- Update the regional directory listing to describe your current managed-services offer.
- Why first
- A business-facts answer repeated the outdated listing.
We don’t promise these changes will change AI answers. A follow-up collection with the same questions and method would show what changed.
METHOD & LIMITS
How this report was made
Questions: 10, agreed with you before collection: 4 discovery, 3 comparison, 3 business facts.
Collection: each question asked twice, on 2 and 3 September 2026, in one AI assistant’s consumer interface, US English.
Website: homepage and 4 service pages, fetched and read as served.
Alternatives: 2, named by you, counted within the same 20 answers.
Labels
MEASURED (TOOL): observed directly, for example by fetching a page.
MEASURED (LIVE): seen in a live AI answer, dated.
INFERRED: deduced from indirect signals such as search results. Likely, not confirmed.
NOT MEASURED: could not be observed. We name what would unlock it.
Limits
20 answers is a small sample, not a market-wide estimate.
AI answers change between sessions, dates and phrasings.
This report makes no claim that any change will cause a result.
The readiness review covers 5 pages, not a full technical audit.
Sample report for a fictional business. All names, answers and numbers are illustrative.
Discuss an audit for your business
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